It's as if Samuel L Jackson went on a health
kick and started a Tumblr. Thug Kitchen is a food blog with a penchant
for profanity (motto: "Eat like you give a f**k") and healthful vegan
dishes. And since the blog started last September, vegans and non-vegans
alike seem to be eating it up. In April, Gwyneth Paltrow name-dropped
the blog on an episode of The Rachael Ray Show on American TV.
Thug Kitchen may be the latest iteration of the vegan-food
blog that's militant, but not in a "meat is murder" way. It's in your
face – they take broccoli more seriously than your mum probably ever did
– but it's also just plain funny. Other vegan-food blogs, such as Post
Punk Kitchen and Vegan Black Metal Chef, have used some combination of
humour, charm and counter-culture and fared similarly in attracting a
wider (read: not necessarily vegan) audience. But part of Thug Kitchen's
street cred can no doubt be attributed to veganism's growing popularity
as high-end restaurants cater to vegetarian palates, and prominent
devotees, such as the former US president Bill Clinton, espouse the
health benefits of a diet devoid of animal products.
If
you're late to the party, Thug Kitchen is here – as they say in the
blog's FAQ – "to drop some knowledge on your ass". The recipes may come
with a side of shtick, but the bloggers say the message is simple.
"Yeah,
the food we cook is vegan, but we really just want people to eat some
more f**king vegetables," the bloggers say. "It isn't more complicated
than that."
More on this story
here.
I have nothing against broccoli, but I don't approve of the idea to eat huge volumes of food. Veggies are great addition to meat and good fat carries.
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