"Jamie Oliver is right – this is how much fruit and veg we really should be eating every day
Story by Catherine Norton, Associate Professor Sport & Exercise Nutrition, University of Limerick
Celebrity chef Jamie Oliver has stirred debate by calling the familiar five-a-day message “a lie”. Speaking to the Times, he argued that the real health benefits of fruit and vegetables only start to add up at seven, eight or even 11 portions a day.
He’s not wrong that more is better. Research shows us that the more servings of fruit and veg we eat per day, the more benefits we see to our health. But the story of how five servings became the standard recommendation is one of science meeting pragmatism.
When the five-a-day campaign was launched in the UK and Ireland more than 20 years ago, it was never meant to be the “perfect” target. Instead, it was a compromise – a number that struck a balance between the nutritional evidence and what public health experts thought people might realistically manage. Five portions was judged by researchers and marketeers to be a simple, memorable and achievable slogan – one that wouldn’t scare people off.
Today, five-a-day is one of the most recognisable public health messages – even if most UK adults still fall short of it.
But it may be time for this messaging to change, as a growing body of research shows that higher fruit and vegetable intakes are associated with lower risk of chronic diseases.
A meta-analysis of over 2 million people found that while five portions lowered risk of chronic diseases such as cardiovascular disease and cancer, the greatest benefits were seen at around ten portions of fruit and veg daily. Another UK study found that people eating seven or more portions of fruit and veg each day had a 42% lower risk of death compared to those eating less than one portion.
Excellence rarely comes from doing the bare minimum – and the evidence suggests we should be aiming higher.
Japan has long recommended ten (and more) portions of fruit and vegetables a day. Mediterranean countries, too, traditionally eat diets rich in fresh produce, beans, and legumes. Research suggests that populations that follow these dietary patterns tend to have lower rates of heart disease and longer life expectancy. Similar associations between higher intakes of fruit and vegetables and lower risk of death from any cause are reported in Japan, too.
The research is clear: higher intake of fruits and vegetables everyday brings tangible health benefits. So while five portions is a good starting point, aiming to include more fruits and vegetables into your daily diet will bring even greater health benefits.
He’s not wrong that more is better. Research shows us that the more servings of fruit and veg we eat per day, the more benefits we see to our health. But the story of how five servings became the standard recommendation is one of science meeting pragmatism.
When the five-a-day campaign was launched in the UK and Ireland more than 20 years ago, it was never meant to be the “perfect” target. Instead, it was a compromise – a number that struck a balance between the nutritional evidence and what public health experts thought people might realistically manage. Five portions was judged by researchers and marketeers to be a simple, memorable and achievable slogan – one that wouldn’t scare people off.
Today, five-a-day is one of the most recognisable public health messages – even if most UK adults still fall short of it.
But it may be time for this messaging to change, as a growing body of research shows that higher fruit and vegetable intakes are associated with lower risk of chronic diseases.
A meta-analysis of over 2 million people found that while five portions lowered risk of chronic diseases such as cardiovascular disease and cancer, the greatest benefits were seen at around ten portions of fruit and veg daily. Another UK study found that people eating seven or more portions of fruit and veg each day had a 42% lower risk of death compared to those eating less than one portion.
Excellence rarely comes from doing the bare minimum – and the evidence suggests we should be aiming higher.
Japan has long recommended ten (and more) portions of fruit and vegetables a day. Mediterranean countries, too, traditionally eat diets rich in fresh produce, beans, and legumes. Research suggests that populations that follow these dietary patterns tend to have lower rates of heart disease and longer life expectancy. Similar associations between higher intakes of fruit and vegetables and lower risk of death from any cause are reported in Japan, too.
The research is clear: higher intake of fruits and vegetables everyday brings tangible health benefits. So while five portions is a good starting point, aiming to include more fruits and vegetables into your daily diet will bring even greater health benefits.
What counts as a portion?
But some confusion lies in what a “portion” really means. The World Health Organization defines one portion as about 80g – roughly a handful. That could be an apple, two broccoli spears, three heaped tablespoons of peas or half a tin of beans. When you break it down like this, eight to 11 portions across three meals and snacks becomes less intimidating.
There are also many easy ways to add more fruit and veg every day. For breakfast, try adding berries to your cereal, a banana to your porridge or spinach in your omelette. For lunch, add salad to sandwiches, beans to your soup or extra veg into wraps.
Double up portions at dinner by eating two or three sides of veg, or bulk up sauces and curries with lentils, peppers or mushrooms. Snack smart by reaching for fruit, veggie sticks with hummus or roasted chickpeas instead of crisps.
You should also aim to eat a rainbow of different fruits and vegetables across the week, as variety is associated with even greater health benefits.
There’s a common myth that only fresh fruit and vegetables count. In reality, frozen, tinned (in water or natural juice) and dried all have a place. They can be cheaper, last longer and often retain just as many nutrients as fresh produce.
Juices and smoothies count too – but only as one portion a day because of their sugar content.
The five-a-day message is a starting point, but not the finish line. Anything is better than nothing – and if you’re eating just one or two portions now, getting to three or four is progress.
But the science is clear: more really is better. Jamie Oliver may be ambitious in suggesting 11 portions, but he’s right that aiming higher could bring big health gains."
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Certainly some different views from Jamie Oliver, and on a personal note I do enjoy seeing, and eating, the colours of the rainbow on my plate.
Do please share your thoughts in the comments ...
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Do you need to eat fruits and vegetables? - read it hereThat all articles / studies within this blog are provided for general information only, and should not be treated as a substitute for the medical advice of your own doctor or any other health care professional. If you have any concerns about your general health, including medication, you should contact your Doctor/local health care provider.
All the best Jan

That's really interesting. I need to start revamping my thinking, even though many days I do eat more than 5. Happy new week to you Jan.
ReplyDeleteGood gracious. That's a challenge:) I'm assuming plant-based meat counts.....
ReplyDeleteHave a grand week.
Gracias por el consejo. Te mando un beso.
ReplyDeleteSeven, eight or even eleven portions of fruits and vegetables would be very difficult to manage if for no other reason than those of us who have to buy all our produce couldn't afford that. I find 5 or 6 portions manageable though.
ReplyDeletePortion, now that can vary.
ReplyDeleteI made a copy of this. Thanks.
ReplyDeleteI eat less overall these days, but most of my diet is plant-based. I love vegetables.
ReplyDeletenone.
ReplyDeleteI will consider this recommendation, for sure. I will choose low-carb fruit: berries, apples always paired with protein. One small banana or half of a large one; a small orange and maybe eat mangos in moderation, for instance.
ReplyDeleteThank you for a very informative article.
Not liking sweets it´s quite a task to keep this up. But I try!
ReplyDeleteI was brought up on 5 veggies per day.
ReplyDeleteI also love this colorful variety on the plate! Thanks for your interesting report!
ReplyDeletehugs Elke
Hello,
ReplyDeleteI would agree with Jamie, we should eat more fruits and veggies.
Take care, have a great day!
Thank you for another wonderful article, Jan.
ReplyDeleteGod bless.
ReplyDeleteA rainbow of fruit and vegetables is a good thing to aim for.
So good to eat healthy. Some people don't even get 1 portion I think! :-D
ReplyDeleteHello Jan :)
ReplyDeleteEleven portions of fruit a day does seem extreme. I think I have a healthy diet but only eat fruit as desert after a meal That's only two portions, and I do sometimes eat berries with my cereal, that's three. I eat soups every day, made with four or even five vegetables, does that count as 4 or 5 portions?
All the best
Sonjia.
REPLY TO
ReplyDeleteSandra Cox who said ...
Good gracious. That's a challenge:) I'm assuming plant-based meat counts.....
Have a grand week
Hello Sandra and many thanks for your comment.
It is my understanding that standard processed plant-based meats like veggie burgers do not count towards your "five a day" servings of fruit and vegetables; however, some plant-based protein sources like beans, lentils, and pulses do count as one serving. The five-a-day guidelines focus on whole, unprocessed fruits and vegetables and their inherent nutrients, which are often reduced or altered in processed alternatives.
Check out the links in the article and also more information available on the 'internet'
All the best Jan
People are so accustomed to eating processed foods , that I don't think they realize the benefits of eating really fruits and vegetables. Great post- thanks
ReplyDeleteREPLY TO
ReplyDeleteBreathtaking (Sonjia) who said ...
Hello Jan :)
Eleven portions of fruit a day does seem extreme. I think I have a healthy diet but only eat fruit as desert after a meal That's only two portions, and I do sometimes eat berries with my cereal, that's three. I eat soups every day, made with four or even five vegetables, does that count as 4 or 5 portions?
All the best
Sonjia.
Hello Sonjia and many thanks for your comment.
The World Health Organization defines one portion as about 80g – roughly a handful. That could be an apple, two broccoli spears, three heaped tablespoons of peas or half a tin of beans. When you break it down like this, eight to 11 portions across three meals and snacks becomes less intimidating.
Obviously what we eat (and how much) is always a personal choice but I do think to include more fruits and vegetables into our daily diet can/will bring good health benefits.
Of course everyone needs to be aware of their own situation and do what suits them best taking into account their health and any contra-indications certain foods and medication may have.
Enjoy your day and the week ahead.
All the best Jan
It's great to know the history: five-a-day was never the ideal but a pragmatic starting point. The most helpful takeaway is realizing a portion is only 80g (a handful), which makes aiming for that higher target feel much more achievable. Plus, a great reminder that frozen and tinned count just as much as fresh.
ReplyDeleteExcellent and informative post! I'm so glad you included the info about portion sizes--so important. Happy Tuesday!
ReplyDeleteBoa terça-feira. Com muita paz e saúde. Uma dia maravilhoso. Obrigado pelas dicas e recomendações. Muitas vezes esquecemos de colocá-las em prática. Grande abraço carioca.
ReplyDelete...I've heard, strive for five!
ReplyDeleteI hadn't heard this but it makes sense -- and as you said, easier to do than it seems.
ReplyDeleteVery good to know a portion size, quite small really. Also I didn't know that beans, lentils etc count as one a day. I made an organic beef casserole the other night with lots of veg, lentils and chickpeas in it. Win win.
ReplyDeleteGood advice
ReplyDeleteHi dear Jan, I am not a big eater. What I do eat I do my best to make sure it is healthy. I am fortunate to love many healthy things so it isn't too difficult. Thank you so much for sharing.
ReplyDeleteI try to do the 30 different plants per week.
ReplyDeleteI eat a lot of vegetables already.
ReplyDeleteGOOGLE TRANSLATE
ReplyDeleteJ.P. Alexander
Gracias por el consejo. Te mando un beso.
Thanks for the advice. I send you a kiss.
Luiz Gomes
Boa terça-feira. Com muita paz e saúde. Uma dia maravilhoso. Obrigado pelas dicas e recomendações. Muitas vezes esquecemos de colocá-las em prática. Grande abraço carioca
Happy Tuesday. May you have much peace and health. Have a wonderful day. Thank you for the tips and recommendations. We often forget to put them into practice. Big hug from Rio.
I know I should eat more!!
ReplyDeletethere is so much info out there, I find it confusing. As far as fruits go I limit how much I have due to the diabetes.
ReplyDeleteREPLY TO
ReplyDeleteGill - That British Woman who said ...
there is so much info out there, I find it confusing. As far as fruits go I limit how much I have due to the diabetes.
Hello Gill, many thanks for your comment.
Yes, there is a lot of information available and it can get quite mind boggling at times!
For diabetics most find it better to eat lower carb vegetables and fruits that do not cause high blood sugar spikes.
I've linked below to two posts which highlight both lower carb vegetables and fruits that you (and other readers) may find interesting.
Top ten low-carb vegetables:-
https://thelowcarbdiabetic.blogspot.com/2019/08/top-ten-low-carb-vegetables.html
Fruits that are low carb:-
https://thelowcarbdiabetic.blogspot.com/2024/02/fruits-that-are-low-carb.html
All the best Jan
Great information, thanks, Jan.
ReplyDeleteHoy he comido seis, aguacate, tomate, lechuga, cebolla, plátano e higos. Besos.
ReplyDeleteGOOGLE TRANSLATE
ReplyDeleteTeresa
Hoy he comido seis, aguacate, tomate, lechuga, cebolla, plátano e higos. Besos.
Today I ate six: avocado, tomato, lettuce, onion, banana, and figs. Kisses.
Oh boy! I need to up my fruits and veggies game!!
ReplyDeleteSe pudesse, comeria a variedade de todos. Todos os dias.
ReplyDeleteGOOGLE TRANSLATE
ReplyDeleteLuiz Gomes
Se pudesse, comeria a variedade de todos. Todos os dias.
If I could, I would eat everyone's variety. Every day.
I can say that most days I do get the 5 but probably rarely more than that, I know I need to increase that.
ReplyDeleteToo many fruits and the weight piles on, so I think more veg would be best for me.
ReplyDelete