The love affair is over. After so many hot summer days together, nights out, nights in and cosy Christmases, we're moving on.
Coca-Cola is dead, and no one is sorry.
The iconic brand has tried everything to keep that fizz going. As it realised people were turning on its signature teeth-rotting drink, it created diet choices.
When the healthy eating movement decided sugarfree sodas were almost as bad, it came up with Coca-Cola Life, made with natural sweetener stevia.
It unveiled new packaging, "unifying" its labelling so that all of its drinks feature a red disc like the original Coke, so fans feel more like they're drinking The Real Thing.
Tragically, what the brand just doesn't understand is that's precisely what we're no longer interested in.