Tesco and Asda own brand bottled water 'comes from mains'

Own brand bottled still water, which is on sale for 17p for two litres, is being sold alongside global mineral water brands such as Evian and Perrier.

But Tesco's Everyday Value Still Water and Asda's Smartprice Still Water are filtered water from the mains supply, the supermarkets said last night.

The cost of tap water is just a third of a penny a litre, meaning the water is being sold at a massive profit.

The ploy is reminiscent of an episode of Only Fools and Horses in which the hapless Del Boy bottles tap water and sells it as "Peckham Spring".

The label on the bottles sold in Tesco does not explain to customers that the water is filtered mains, and reads: "Just water, nothing added."

http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/9484130/Tesco-and-Asda-own-brand-bottled-water-comes-from-mains.html