The vast majority should stick to drinking water instead, say Oxford University researchers who put hundreds of marketing claims about sports products to the test.
A 380ml bottle of Lucozade Energy contains 266 calories - virtually the same as that in a Mars bar (260 calories) - which would take about half an hour of jogging to burn off.
Dr Matthew Thompson, from the Oxford Centre for Evidence Based Medicine, said drinking such products “could completely counteract exercising more, playing football more, going to the gym more” in terms of weight loss.
Sports drinks were often marketed on the claim that they improved endurance, but the team said even rigorous studies, showing this, were of limited relevance to most people because the tests were on elite athletes.
1 comment:
'The vast majority should stick to drinking water'
Hear hear and so say all of us.
I am sure we do not need sports drinks, the humble water suits fine.
Alas though perhaps not the pocket of the big food firms
Anne
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