"Under-30s trying to get fit are being misled by adverts for protein supplements, says a leading group of UK dieticians.
The British Dietetic Association (BDA) believes marketing for some products is both "wrong and immoral".
It means thousands of people are using protein powders as a "substitute not a supplement".
It appears to me, as far as the BDA and some of its dietitians are concerned, a product becomes moral when the money received is high enough. The BDA have no problems accepting money and sponsorship from these companies. Danone, Abbott Nutrition, Nestle, Cereal Partners, BelVita Breakfast Biscuits and Coca Cola. It appears to be a case of dietitians 'come on down' The Price Is Right! Indeed, senior RD Sian Porter BDA spokesperson, has no qualms or problems promoting potatoes, margarine and high sugar junk, as can be seen here. Another BDA member Dr.Carrie Ruxton waxes lyrical about a product here. Check out the UK Governments number one so called 'Obesity Tzar' Professor Susan Jebb and her links to "Sugar: spinning a web of influence" from the British Medical Journal here. OK, you have got the message. Dietitians and dietetic associations will promote and endorse products, if the price is right.