Fizzy-drink giant Coca-Cola is set to launch a new advert addressing obesity for the first time on television.
The two-minute commercial highlights the firm's record of making low-calorie drinks and reminds viewers all foods contain calories.
The ad, which airs on US cable networks on Monday, follows mounting pressure on the soft drinks industry.
New York City is preparing to ban large sugary drinks in restaurants, cinemas and stadiums.
Coca-Cola has said the video was not made in response to criticism of the soft drink industry, but is an effort to raise awareness.
It is not the first time the Atlanta-based firm has used advertising to address this issue, but it is a first for television.
More here.
1 comment:
Interesting to see New Yorks stand on this.
I went to the States some years ago and couldn't get over the size of the cup that 'soft drinks' came in and that were consumed. No doubt they have since increased in size.
Awareness to what we eat and drink is a good thing. Am I right? Have I seen somewhere that 'Coca-Cola' also introduce salt into their drink so consumers buy another .. and another .. and another.
Whats wrong with water or is that contaminated in this crazy world? Someone will no doubt tell me that whether it's tap or bottled water there are nasty things in them.
Off for a cup of tea ..
Jean
Post a Comment