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Monday 4 December 2023
What colour do you buy?
The question, 'what colour do you buy?' relates to eggs!
If you are a regular reader of this blog, you know both Eddie and I enjoy eating eggs, and I always try to buy free range, medium size, brownish colour eggs. However just recently I've noticed white shell eggs in a lot of our UK supermarkets and stores which led me to research a little more about eggs.
Here in the UK, what is it that makes a tray of brown eggs sell quicker than a tray of white ones? Provided that the hens that lay the brown eggs have been given the same environment and feeding regime as those laid the white ones, they do (and it has been scientifically proven), all taste the same.
Nevertheless, position a tray of white eggs at the front of a stall at a farmer’s market and a tray of brown eggs at the back, and you will find that the brown eggs have sold more rapidly by the end of the day than the white.
Apparently, if you were to conduct the same experiment in America, you would probably discover that the white ones were favoured – something to do with white indicating cleanliness and purity in the mind of the average American consumer. Would you agree with this supposition?
There is a certain pleasure to be had from placing a softly boiled one onto the breakfast table, and for me, the fact that it is brown certainly adds to the attraction.
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