Last month Coca-Cola disclosed its practice of paying researchers and health professionals millions of dollars. It spent $21.8 million to fund pro-industry research and $96.8 million on partnerships with health organizations, including $2.1 million directly paying health experts.
I couldn’t stop wondering — what kind of health expert accepts Coca-Cola funding? Turns out that most are dietitians with a flair for local media outreach — a surprising number of whom could be played by Kristen Wiig in the made-for-TV movie of this scandal.
Of the 115 individuals Coca-Cola admitted to funding, here’s a breakdown:
By sector, 57 percent (65) are dietitians, 20 percent (23) are academics, 7 percent (8) are medical professionals (mostly Doctors), 6 percent (7) are fitness experts, 5 percent (6) are authors, 3 percent (3) are chefs, and 1 percent (1) are food representatives. I was not able to identify sectors for two of the funded experts.
Read more: http://observer.com/
Graham
3 comments:
Well your article doesn't surprise me in the slightest! So called 'diet experts' my foot!
I feel about coca cola the same way I feel about any food.. It's what an individual puts in their own mouth that is responsible for any weight or medical problems they have, unless they are being force-fed :) It's too easy to shift blame don't you think?
But who tells the individual what is "healthy"? And who tells them what to tell us? THAT'S where the Big Money is being spent.
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