As low-carb books and resources climb to the top of the bestsellers charts there, the gig is up on companies who have relied on the low-fat diet being “heart healthy.” One such company is the UK-based Unilever, the largest manufacturer of margarine in Sweden and around the world. Since the debate over fat became a national issue for discussion last year, sales of margarine have tanked. And just like in America, Unilever has been placing the “heart healthy” symbol on their products for years in a cozy multi-million dollar deal with the Heart-Lung Foundation, Sweden’s equivalent of the American Heart Association.
But not anymore.
The Heart-Lung Foundation has now terminated their relationship with Unilever because of their concerns over the limited scientific support that margarine is healthier than the saturated-fat-filled butter. As Dr. Eenfeldt notes, this is a “big blow for Unilever” who has relied on the public perception that their products are healthy for consumers to market them. Now what are they gonna say to people who are no longer fearful of fat? Words of Jimmy Moore
But not anymore.
The Heart-Lung Foundation has now terminated their relationship with Unilever because of their concerns over the limited scientific support that margarine is healthier than the saturated-fat-filled butter. As Dr. Eenfeldt notes, this is a “big blow for Unilever” who has relied on the public perception that their products are healthy for consumers to market them. Now what are they gonna say to people who are no longer fearful of fat? Words of Jimmy Moore
Jonas Colting lowcarb world class athlete no sign of scurvy, osteoporosis for this man.
http://eatlikeaswede.wordpress.com/2011/05/14/a-high-fat-low-carb-diet-explosion-happening-in-sweden/
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