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Sunday, 18 December 2011

Food firms 'market to children online'

Unhealthy food is being "shamelessly" promoted to children online to get around bans on television adverts, campaigners have claimed.

The British Heart Foundation cited websites by Cadbury's and Nestle as examples of "cynical marketing".
Sites used childish language, games and free gifts to appeal to children, according to the report.

Examples of websites cited by the campaign was a site promoting Nesquik - a milkshake powder high in sugar.

Titled the "Imagination Station", the site is hosted by an animated rabbit character and including a quiz game and a guide to making a spacesuit.

http://www.bbc.co.uk/news/health-16217306

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