Plans to tackle UK obesity by introducing a standardised
traffic-light food labelling system have been dealt a blow after Cadbury
and Coca-Cola failed to sign up to the scheme.
All the major supermarkets have registered for the program, which was
launched by Public Health Minister Anna Soubry earlier today, but the
fact retailers and manufacturers have to voluntarily sign-up means only
around 60 per cent of food products are likely to carry the labelling.
In
issuing statements that they preferred the Guideline Daily Amount (GDA)
system which is currently in place, Cadbury and Coca-Cola are thought
to be the first major retailers to publically reject the new system.
The
label combines traffic light colour-coding and nutritional information
in the new form of “Reference Intakes” in place of GDAs to show how much
of the maximum daily intake of fat, saturated fat, salt, sugar and
calories is in a 100g portion.
All the major supermarkets -
Sainsbury's, Asda, Morrisons, the Co-operative, Waitrose and Tesco -
have announced that they will use the label on their products, alongside
Mars UK, Nestle UK, PepsiCo UK, Premier Foods and McCain Foods.
It
follows research that found consumers are confused when more than one
scheme is used, which in turn reduces their ability and inclination to
use the information.
More here.
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