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Thursday 28 June 2012

The Men Who Made Us Fat Part 3 BBC2

Episode 3 of 3
Jacques Peretti examines assumptions about what is and is not healthy. He also looks at how product marketing can seduce consumers into buying supposed 'healthy foods' such as muesli and juices, both of which can be high in sugar.
He speaks with Simon Wright, an 'organic consultant' for Sainsbury's in the 1990s, who explains how the food industry cashed in on the public's concerns around salmonella, BSE and GM crops. By 1999 the organic industry was worth over £605M, a rise of 232% within two years.
How did the mainstream food producers compete? Peretti speaks with Kath Dalmeny, former policy director at the Food Commission, who explains some of the marketing strategies used by mainstream food producers to keep our custom.
The programme also explores the impact of successive government initiatives and health campaigns, such as the proposal of 'traffic light labelling', the introduction of which the food industry lobbied hard against.
But in 2012, when we have an Olympic Games sponsored by McDonalds and Coca Cola, has anything changed? 

Edit this episode has been cancelled due to Wimbledon overrun and will be shown at a later date.


jemima said...

Not shown because of Wimbledon... when will it be shown?

fatboyslim said...

When will it be shown?

Anonymous said...

Ah was full of rubbish I expect

Lowcarb team member said...

"Ah was full of rubbish I expect"

True! there's muesli and juices McDonalds and Coca Cola, nothing changes right?


Anonymous said...

"Anonymous Ah was full of rubbish I expect"

I see the anonymous twat strikes again! Who are these idiots?


Lowcarb team member said...

Episode 3 has now been rescheduled for Thursday 12th July at 9pm.