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Monday 24 September 2012

The European Food Information Council another member of the bullshit brigade.

“If you tell a lie big enough and keep repeating it, people will eventually come to believe it. The lie can be maintained only for such time as the State can shield the people from the political, economic and/or military consequences of the lie. It thus becomes vitally important for the State to use all of its powers to repress dissent, for the truth is the mortal enemy of the lie, and thus by extension, the truth is the greatest enemy of the State.” Joseph Goebbels

The truth is the greatest enemy of big pharma and multi-national food companies. They employ thousands of people to lie. They falsify trials, bribe medical professionals, control most of the media and politicians. Graham posted an item on The British Nutrition Foundation an organisation Goebbels would have been proud of. Another propaganda outfit for the junk food mob is The European Food Information Council. As always the usual suspects are controlling it.   It is governed by a Board of Directors which is elected from member companies. Current EUFIC members are: AB Sugar, Ajinomoto Sweeteners Europe, Bunge, Cargill, Cereal Partners, Coca-Cola, Danone, DSM Nutritional Products Europe Ltd., Ferrero, Kraft Foods, Mars, McDonald's, Nestlé, PepsiCo, Pfizer Animal Health, Südzucker, and Unilever. 

These black op outfits always have names that sound as if they are government controlled or neutral benefactors and un-biased educators to the general public. The European Food Information Council (EUFIC) is a non-profit organisation they tell us, they offer “science-based information on nutrition and health, food safety and quality, to help consumers to be better informed when choosing a well-balanced, safe and healthful diet” If you believe that, you will probably believe tigers make good house pets. Check out how they try to defend high fructose corn syrup.

“Public health policies should focus on promoting a healthy lifestyle that includes physical activity, fresh fruits and vegetables, and a moderate caloric intake, rather than targeting fructose in the diet. This is the conclusion of two recent publications by researchers from the University of Lausanne, Switzerland, which look at the scientific basis behind claims that fructose is toxic. This Science Brief is based on those publications. Recently, fructose has been the focus of attention in a debate on the potential adverse health effects of sugars. It has been suggested that fructose is involved in the development of obesity and associated metabolic diseases such as heart disease, fatty liver, and diabetes mellitus. In their reviews, the Swiss researchers present scientific evidence demonstrating a trade-off between potential risks and benefits of fructose consumption. They also highlight a number of knowledge gaps.”

“Finally, it has been suggested that fructose leads to impaired insulin sensitivity. Insulin is a hormone which stimulates the body to metabolise glucose. In cases where the body becomes less sensitive to insulin, there is an increased risk of developing metabolic diseases such as type 2 diabetes. Studies show that providing people with 20-30% extra energy as fructose over a short period appears to lead to some impairment of insulin sensitivity in the liver, but does not result in any significant whole body insulin resistance. This suggests that fructose is unlikely to be adversely implicated in the ability of insulin to regulate glucose metabolism.”

HFCS is probably harmless in very small quantities, the same can be said for 4ozs of lead. But 4ozs of lead inserted behind the right ear at 700mph is usually goodnight Vienna. HFCS is ending up in ever more foods and is being consumed at ever greater quantities. At the level countless millions are consuming it’s a nail in the coffin for most of them. A few years ago the EU tried to bring in honest and accurate food labelling. The usual suspects spent close on one billion euros making sure that never happened. Meanwhile the likes of EUFIC and it’s partners target children and the general population with their toxic and highly profitable junk food products.


1 comment:

Kay said...

Big pharma and the big food companies DO NOT want us to read or hear the truth. You have to ask do governments?

So much money is spent on keeping these big firms making big money. Their advertising budgets are so high, the money that is simply thrown at it to keep us all believing, or at least the vast majority of us believing that what they tell us is the truth.

Fortunately there is a growing band who do their best to question and highlight the 'bullshit' that appears on television, magazines etc. The momentum to maintain and perhaps increase the effort and fight, to highlight it must continue.