"This chocolate bar costs £170 and the Company tells you how to eat it to.
The company's got just 574 of the 50-gram bars for sale, costing a far-from-sweet $260 (£170) each.
The cacao beans for the bars are sourced from Ecuador's Arriba growing region, and were harvested during the latest rainy season. Each bar is sold in a hand-crafted Spanish Elm wooden box, and comes with a special set of wooden tongs so that it's unsullied by human touch, along with an information booklet.
"The initial attack is smooth, highlighted by notes of cherry, raisin, and fig that give way to earthy tones of wood and tobacco," says Idaly Farfán of chocolatier Xocolatl, in Quito.
"The finish is long and elegant with a mild bitterness imbued with walnut, all of which is given structure by a balanced acidity that calls forth citrus and hints of orange blossom. This is a subtle and complex chocolate; in the world of wine we would say that it has noble character."
To'ak expects you to take its chocolate very seriously indeed: it's "not for late night-cravings, not for trick-or-treats, not distributed in fun sizes, not to be consumed when stressed," says To'ak in a statement.
"This bucket list-worthy experience deserves to be enjoyed in its own room with reverence and ritual. There probably should even be a certain gown worn while mindfully sampling every sensory element - aroma, texture, flavour and finish."
The bars are for sale on the company website - but you'd better hurry, as once they're gone there won't be another batch until next year.
The instruction that customers should use a special pair of tongs - and even wear a special gown - is a canny one on the part of the manufacturers.
Two years ago, University of Minnesota researchers discovered that people rated the flavour of chocolate more highly if they were instructed to follow detailed instructions on how to break it in half and unwrap it.
"The results showed that those who had performed the 'ritual' rated the chocolate more highly, savoured it more, and were willing to pay more for the chocolate than the other group," says the team
To'ak even goes so far as to provide a list of cognacs and whiskies that it says complement its chocolate particularly well - and gives instructions on how to drink the spirits, too. It really should taste delicious after all that."
More on this story here
I must say it puts my £1-70 bar of 85% dark chocolate into perspective, and living the LCHF lifestyle, dark chocolate is what I eat. A square with a cup of coffee - delicious !
All the best Jan
£170 for chocolate just think how many meals that would provide for needy people.
Yes £170 would go to providing a lot of food. Bet this chocolate tastes very good though.
That's some serious chocolate!
-FogDog Weight Loss
That's some RIDICULOUS chocolate. Anyone here remember the old Saturday Night Live commercial spoof with the tagline, "because you'll believe ANYTHING"?
Thanks Ben - yes £170 could provide a lot of meals for those who are going short of food. Perhaps those who are enjoying this expensive chocolate are donating some of their money to help those in need, I hope so.
Hi Jenny - I'm sure this chocolate does taste good, one thing's for sure I'm not going to be tasting it ... and as I said to Ben, I just hope that those who can give to those less fortunate do take the time to do so.
Hey FogDog - many thanks for stopping by. I totally agree with you 'this is serious chocolate' at a very high price !
Hey Tess - it is RIDICULOUS to spend as much money as that on chocolate.
Thanks to you all for your comments, it's always great to read them.
All the best Jan
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