Friday, 12 June 2015
Food label tricks & truths
What’s really in the stuff you’re eating?
How many times have you stood blocking the grocery aisle while you tried to make sense of a food label, only to give up in frustration and just toss something into the cart? It’s not just you. A recent review of 19 studies showed that most people find nutrition labelling confusing, and apparently lots of folks have just given up.
A Food and Drug Administration study found that one out of every five of us don’t even bother to read labels (in the 35-and-under crowd, that number jumps to about one in three). One problem is that food labels are mostly product advertising and can be very misleading.
Those marketing come-ons that decorate the front of the package—with claims like “heart healthy” or “natural”—can easily trick you into thinking that products are more healthful than they actually are. And sometimes manufacturers go too far: The FDA recently warned General Mills that its cholesterol-lowering claims made Cheerios sound more like a drug than a cereal, and Dannon has settled a lawsuit over misleading claims relating to its Activia and DanActive products. (More on that later.)
Smart Choices, one of a slew of new food-labeling programs designed to make it easy to spot good nutritional choices, recently stirred up outrage after the logo was spotted on Froot Loops and other sugary foods. In this story, we expose some of the sneakiest label tricks used by food manufacturers. We’ll also get you up to speed on the latest nutrition seals of approval that you’ll be seeing at supermarkets. And don’t miss our clip-and-shop guide and the easy label-reading tips starting on page 28 so that you can skip the hype and go straight to the facts you need to know—and toss food into your cart with confidence.
See more here http://www.shopsmart.org/