Here, Mountford attempts to unravel the dynamics behind ties that bind many dietitians to Big Food in SA through their associations, and make them its proxies. What she has to say has global relevance, and while her focus is on Kellogg’s, as the company is particularly active in building relationships with dietitians, it is not the only one. Coca Cola is another, as Mountford showed in a post: Coke falls flat on health. And dietitians aren’t Big Food’s only proxies: many doctors buy into the food industries’ spin. At heart, there’s no big secret behind Big Food’s love affair with dietitians. A Fortune Special Report: The war on Big Food makes it clear: just follow the money. – Marika Sboros
More on this story here.
In a way the sponsorship of junk food manufacturers speaks for itself. Let them expose red flags further. The bad reputation of authorities may force more people to think for themselves.
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