BDA : Work Ready Programme

BelVita Breakfast are providing funding and their insights and consumer expertise to support this programme.

http://www.bdaworkready.co.uk/

Rather go to work on an egg methinks !

Graham

From this blog post here.

"Last weekend the Food and Drink Team took Belvita Breakfast to BDA Live, the annual British Dietetics Association conference. As headline sponsor the team was on hand to help keep the dietitians going all morning. Whether they visited the breakfast bar or attended the breakfast workshops they had the opportunity to hear about the science and nutrition behind the brand. The conference was a great success with 82% of dietitians agreeing Belvita Breakfast is a good option for breakfast and 71% admitting we had changed their previous perception."

Belvita Breakfast is a high carb, highly processed junk food that no one needs, but let's not forget, "82% of dietitians agreeing Belvita Breakfast is a good option for breakfast" and "71% admitting they had changed their previous perception" Changed their perception, a few free samples and some propaganda from the PR reps and they change their minds, wonderful. Check out the failed science experiment that is the Belvita Breakfast at link three.

So there you have it, whole fresh food or the Belvita Breakfast as endorsed and recommended by the BDA, no wonder the obesity epidemic gets worse by the day. I may track that fella down and treat him to some eggs, bacon and mushrooms, Oh and a bloody reality check.

Eddie