Staying on Shelf - Examining the Commercial Implications & Opportunities of the Health Debate

Food and Drink Federation 
Representing the UK's biggest manufacturing sector

A key challenge for many manufacturers in 2015 has been keeping products listed on the shelves of retail customers. Now further pressure presents itself in the form of the health debate.
With sugar in particular under the spotlight, it is imperative food and drink manufacturers develop and deliver products that will remain in customer’s stores as an emotive  health debate plays out.
Join FDF for an event where we examine what the health debate means for our industry and how key players will respond to Government and customer challenges.

Topics include:
What is the health debate and how do we ensure a reasonable outcome for industry?
Where is the shopper? What does usage and nutrition data tell us about progress in tackling the UK's obesity challenge?
What is the challenge? A view from the retail front line
How to get and stay on shelf

Speakers include:
Ian Wright, Director General, FDF
Mark Suddaby, Category Director, Grocery, Tesco
David Beardmore, Category Manager, Soft Drinks and Juices, Tesco
Julian Hunt, Vice President, Public Affairs and Communications, GB, Coca Cola
Cathy Capelin, Strategic Insight Director, Kantar
Patrick Finlay, Marketing and Strategy Director, Bridgethorne

http://www.fdf.org.uk/

Big food companies must be getting worried !

Graham